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Fetch Pet Tag
Great concept, but the app was NOT intuitive to use once I downloaded it. I have not yet set it up because I’m going to have to Google it to see how to set it up. Not helpful.

Good product, fine delivery
The product itself is a really great idea. However, the instructions and user experience setting up the profile is not easy. Also, knowing that you just tap your phone to this isn't straight forward for someone who finds your dog. Creating a pet profile is not straight forward and is clunky with a lot of errors that force you to click around a lot before you figure out how to get it all set up. Great idea, just needs some product and technical work. I'd still recommend because it is cool, I just hope the brand continues to improve the customer journey. The shipping took forever. Seriously, like 4 weeks to delivery.